Mona takes on IMATS London 2015


IMATS was back in London again (10-12th July) and even though I had not planned to go IMATS this year, on Sunday morning I was kindly invited to attend. I’m glad I did not miss it, keep reading to find out why.

“Established in 2002, this show gives you the tools you need to grow as an artist in theatre, film, TV, fashion and editorial. Classes often range from age-make-up applications and red-carpet glamour to body painting and beards” IMATS 2015

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The atmosphere at IMATS expo is like no other! Industry professionals, make-up artists and newbies looking to get into the industry all gather to share their passion and learn from experts. My favourite part is the live demo’s and the models walking around with fantastic body art and prosthetics. Oh and not forgetting the shopping with products sold at discounted prices 😉

I felt like a kid in a candy store!


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My first stop at IMATS was to see my family friend at the OPATRA stand, was so lovely seeing her after some time and I got my own little private demonstration of their new Dermisonic technology and skin care products. I picked up the radiance & repair peeling gel….a full review will be up soon! 😉

When I saw Bobbi Brown were exhibiting at IMATS I just HAD to stop by and I’m so happy I did! They had some great offers on limited edition make up. I picked up some lovely products which I will share with everyone on my IMATS beauty haul YouTube video, so keep your eyes out for that. Also wanted to thank the kind lady who helped me on the correct colour shades for my skin tone, talking me through their best sellers and new releases. I feel so bad that I’ve forgotten her name and it was such a beautiful unusual name. If any one does recognise her please comment below.


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I also brought loads of make-up from NYX cosmetics and the most cutest eye shadow palette from Sugarpill. I’ll post more pictures on my Instagram page. Unfortunately because I arrived late I didn’t manage to watch any live seminars 🙁 my time got filled up with shopping….#girlproblems

I also Vlogged IMATS London for people who has never seen what the expo is all about, along with my huge IMATS beauty haul, which will be live on my YouTube channel soon!

Who else has been to IMATS?