Urban Decay is known as brand that pushes the boundaries of beauty for the past 20 years, Beauty with an edge! Urban Decay launched its new European Flagship store in London’s Carnaby Street last night (3rd Nov. 2016). Keep reading to have a look at UD’s new dangerously beautiful store and the celebrities who attended.
Urban Decay is a brand that caters to everyone who wishes to be different and dares to express their individuality. UD’s co-founder and creative director Wende Zomnir always believes and promotes that make-up is about self-expression, which I find so inspiring and the new UD store is a reflection on the core brands belief. This store will not only be a place to purchase products but to experience the UD culture! Urban Decay’s customers can expect exclusive in-store events, make overs and lots of fun. It’s the ultimate beauty hangout.
Inside UD’s flagship expect to find exclusive UD makeup, boutique lifestyle products you won’t find anywhere else and gorgeously extravagant fixtures across the two floors. This star studded launch was THE hot spot to be and I’m so grateful my job allows me access to these types of events. There was Laura Whitmore on the decks playing some serious tunes and purple candy floss & popcorn on offer. This brand new store is like no other and beauty lovers true destination for make-up tips, demos and to take the ultimate selfie at their selfie station. On the lower ground floor there are eight makeup stations and a whole wall dedicated to showing off the UD PRO brushes and fabulous custom purple neon lights. I really encourage you all to visit Urban Decay’s luxurious UD purple wonderland.
Urban Decay’s new European flagship store is located at 44-45 Carnaby Street, London W1F 9PS
Join in all the fun by searching #UDCARNABY on social media.
Thanks for reading, let me know some of your Urban Decay must have products.